Boost Division
Designing a shopping experience and portfolio full of beauty and horsepower
- Portfolio System
- Brand Expansion
About This Project
At the time, Boost Division was a new business so we were starting everything from scratch. We set our sights high with a very robust custom e-commerce site that also featured a detailed portfolio of their builds, a blog, staff bios, and more. B.D. has since been bought out by a larger company, so I think we did our job. 😉
This was a collaborative project with Blacktop and the Boost Division team.
Goals
- Automate purchasing and dropshipping of car parts all over the country
- Showcase how impressive their custom builds are
- Introduce the world to the Boost Division brand
- Set Boost Division apart from traditional auto shops
Built Not Bought
As a car enthusiast myself, this is one of my favorite projects of all time. For obvious reasons. My love for cars (and building them) allowed me to see things from the customer’s perspective and provide some interesting insights. I also thought a lot about what I would want to show off as the person who is having their build highlighted on the site.
I had the pleasure of designing unique layouts for their portfolio a.k.a. their “garage”. For each of their builds, we wanted to emphasize their quality of work, information about the car itself, and the brands that were used…and make people a tad bit jealous.
Website Sitemap
- Hero image slider to show off builds
- Brief description of what BD does
- CTA to Shop Now
- Commitment to quality statement + CTA to learn more about BD
- Garage feature: slider of custom builds and CTA to view more
- Brief description of services and CTA to learn more
We created custom designs and landing pages for each product category, vehicle type, and the individual product pages.
Required Shop pages:
- Main Shop page
- Product Category pages
- Product pages
- Account
- Cart
- Checkout
- Shipping / Returns
- Privacy Policy
- Terms & Conditions
- Military Discount
- Brakes
- Cooling
- Couplers
- DIY Fittings / Lines / Clamps
- Drivetrain
- Electronics / Gauges
- Engine
- Exhaust
- Exterior
- Forced Induction
- Fuel System
- Intake
- Interior
- OEM Parts / Fluids
- Racing Oil / Fuel / Fluids
- Suspension
Search by vehicle — Imports:
- GT-R
- Supra
- Evo (Gen 8-10 only)
- STi
- GT86
Search by vehicle — Domestics:
- Ford ST / RS
- Mustang
- Camaro
- Corvette
- CTS-V
- Interactive image gallery
- 6 car builds
To keep it “low maintenance”—pun intended—for the Boost Division team, we created easily editable sections for:
- Main banner image
- Quick summary of the build
- Vehicle specs (owner, make & model, engine, wheels, tires)
- Mod list (for anything that doesn’t fit above, like exhaust systems, tuning, suspension, aesthetics, etc)
- Carousel gallery of images
- Overview of BD’s commitment to quality
- List of services with photos and descriptions for each:
- Motor Builds
- Machine Work
- Motor Swaps
- Tuning
- Electrical Work
- Tire Mount / Balance
- Corner Balancing
- Fender Rolling
- Future services:
- Custom Fabrication
- Dyno
- Alignments
- Injector Cleaning
- CTA to view Garage of custom builds
- History of BD and general about information
- Meet the team: 9 team members
- We created custom pop-ups to show off each team member’s bio and personality
- CTA to learn more about the services BD offers
- Commitment to customer service paragraph
- Address
- Phone number
- Email address
- Hours
- Map of location
- Live Instagram feed
